University Office Management
Birmingham City University
The University entered into an arrangement with the Consultants in June 2013 and concluded in February 2017 to help manage its office in India. The activities included developing a robust agent network to recruit students, develop teaching and research partnerships with Indian education and research organizations, develop and rejuvenate the Birmingham City University alumni network, advice the University on developing faculty and students’ exchange programmes. The India office was located in New Delhi with three full time staff dedicated to support the University’s activities in the Indian sub-continent.
Digital Marketing and Promotion to Facilitate students Recruitment
Coventry University
The Consultants are working with Coventry University to develop partnerships leading to delivery of Coventry programmes at institutions in the Indian subcontinent. The Consultants have facilitated a very successful partnership for delivery of in country programmes in Nepal in Indian Sub-continent. The partnership is approved by the Ministry of Education, Government of Nepal and has been delivering substantial business to Coventry University since the beginning of the year 2019.
Birmingham City University, UK
The Consultants have been engaged by Birmingham City University (BCU) from December 2018 to enable the University to develop partnership for delivery of BCU programmes in partnership with institutions in the Indian Subcontinent. The Consultants have in a span of one year have concluded agreements for BCU with five education institutions two in Nepal, two Sri Lanka and one on the United Arab Emirates to deliver BCU undergraduate and post graduate programmes. While on partner in Sri Lanka has already recruited and initiated delivery of programmes, the other four are scheduled to recruit and deliver programmes in 2020.
Canterbury Christ Church University, UK
The Consultants are engaged in developing partnerships for Canterbury Christ Church University to enable them to develop partnership for delivery of programmes and facilitate articulation agreements. The Consultants facilitated in early 2018 a partnership with a leading training centre in Sri Lanka to deliver top up undergraduate degree programme. The institute started recruiting within six months of approval and the partnership is being successfully implemented. The University had suspended taking up new partnerships suggested by the Consultant due to capacity issues. They intend to explore new partnerships in 2020.
University of Chatham, USA
The Consultants have been contracted by Chatham University, USA to help recruit students from the Indian sub-continent and also to develop partnerships for articulation agreements and also for delivery of Chatham programmes at institutions in the region. Dialogue has already been initiated with a couple of institutions for both developing articulation arrangements and delivery of Chatham programmes.
Cardiff Metropolitan University
The Consultants had arrangement with Cardiff Metropolitan University, formerly known as University of Wales Institute, Cardiff (UWIC), to identify and implement developing partnership for the University on a project to project basis in the South Asia region. The Consultants developed a very successful partnership in Sri Lanka and in India. The Sri Lankan partner institute has been designated by the University as an Associate College, the first such institution outside of the UK.
American Honors, USA
The Consultants were with Quad Learning, from January 2015 to September 2018, who have introduced a 2+2 model of undergraduate degree delivery in the USA. American Honors is a 2-year programme that is delivered in selected state-owned Community Colleges in different states in the USA leading to award of an Associate degree. This qualification is articulated to over 50 top ranking US Universities wherein student after completing two years of American Honors transfer to year 3 of the 4-year undergraduate degree programme. Working with local partners in India, Sri Lanka, Bangladesh and Nepal the consultants introduced delivery of the first year of the American Honors programme in the region so that students can transfer to year 2 of the American Honors programme. Though successful partnerships were established limited number of students could transfer due to visa restrictions by USA.
University of Bedfordshire
The Consultants were engaged by the University to develop partnerships leading to delivery of Bedfordshire programmes at local institutes and also for recruitment of students. The Consultants facilitated dialogue with two institutions. However, the partnerships were unable to take off due to capacity issues at the University.
University of East London, UK
The Consultants were engaged by the University to develop partnerships leading to delivery of University of East London programmes at institutions in the Indian subcontinent. The Consultants facilitated dialogue with two institutions in India but the regulatory issues deterred the partnership from being implemented.
University Partnership Development
American Honors, USA
The Consultants worked with Quad Learning, from January 2015 to September 2017. Quad Learning have introduced a 2+2 model of undergraduate degree delivery in the USA. American Honors is a 2-year programme that is delivered in selected state-owned Community Colleges in different states in the USA leading to award of an Associate degree. This qualification is articulated to over 50 top ranking US Universities wherein student after completing two years of American Honors transfer to year 3 of the 4-year undergraduate degree programme.
The consultants set up a dedicated team that undertook focused digital marketing (using various media); a team of counsellors to follow up and counsel all respondents, sieving out the respondents that are not relevant and focusing on converting the most appropriate candidates for the programme.
NFL Stenden University of Applied Sciences, Netherlands
The Consultants worked with NHL Stenden University of Applied Sciences that offers a range of courses in Business, IT, Hospitality, Travel and Tourism and Teacher Training. Most programmes are undergraduate degree programmes while two programmes in Hospitality and Travel and Tourism are offered at the post graduate level. The Consultants undertook digital marketing campaigns followed up with a dedicated counselling services that helped convert students. The Consultants adopted various methodologies using digital media to create awareness and attract students to register on a landing page specially created for the University. The campaign has operated for the recruitment Cycle of 2016, 2017 and 2018. Profile of the University was raised through initiative and had resulted in surge of enquiries directly to the University and greater awareness and intake of students directly to the University.
University of Chatham, USA
Chatham University commissioned the services of the Consultants to undertake digital marketing, public relations and counselling services to help them recruit students. The campaign was a pilot for the period April - June 2017 and repeated for the January 2018 intake. Profile of the University was raised among the stakeholders that resulted in larger number of hits from India to their website and also more applicants from India directly to the University.
Canterbury Christ Church University, UK
Canterbury Christ Church University commissioned digital marketing to recruit for its Master's Programme in Surgery and also regular programmes for intake in September 2018. This activity involved converting leads to student recruitment. The campaign increased the visibility of the programme among target group and also increased number if Indian applicants directly to the University.
University of Cardiff, UK
University of Cardiff commissioned digital marketing to recruit for its undergraduate and post graduate programmes for intake in September 2018. This project involved generating qualified leads and forwarding them for conversion to the University's India office. The University received qualified leads for the courses it promoted which they passed on to their agents for conversion.
Studies and Market Research
Review of Opportunities for University of London International Programme (ULIP) in India
The University of London International Programme Directorate commissioned a study to ascertain the market potential for its existing courses and a range of new post graduate courses in India. Led by Dr Neil Kemp, this study in March 2016 has mounted a primary survey of select education organisations, employers and industry bodies.
Coventry University, UK – Study on Research Opportunities in India
This study has been commissioned in 2017 to identify Universities in India that are potential partners for Coventry University in undertaking research partnerships. A detailed questionnaire has been administered on select Universities and the information received is being analysed. A report recommending potential institutions is being prepared. This is proposed to be followed up by visits from Coventry and hand holding with selected partners for developing partnerships. MOUs have been concluded with four institutes to implement research partnerships in December 2019. These partnerships would be developed and implemented in 2020.
